If you're familiar with the company Overstock, then you probably know it as an online retailer that sells furniture and other goods. Interestingly, that's not all it's hoping to be known for. The company is now attempting to get into real estate sales.
The company announced that it plans to launch a new real estate organization called O Real Estate. This program would allow the company to use its search technology to find its users homes, to sell homes and to manage real estate.
Overstock has always worked as an online retailer of premium home goods. The senior vice president of strategy at Overstock claims that moving into real estate itself was just the natural next step.
Overstock has stated that it doesn't intend to sell homes that it owns, because that would be risky for the company. Instead, it will have a few different services it offers, like the ability to provide management services to landlords or searches for homes to consumers.
This is just one example of how some companies are beginning to get involved with real estate transactions without taking on a lot of risk. As someone who is interested in real estate, you probably want to know about various ways to make money in the industry without putting yourself at danger of failing. Monitoring the news on companies like these can give you a few good ideas about real estate and even give you an edge on competition by using the newest and most advanced searches when you're looking for your next real estate purchase in New York.